About Us

Choice Trading Ltd (CTL) is proudly a 100% New Zealand owned and operated company established in 2008. We design and distribute a variety of well-priced and presented quality New Zealand souvenirs and gifts to over 300 retail stores throughout the country.

Our vision is to become the leading supplier of New Zealand souvenirs and gifts with our brand recognised and trusted both nationally and internationally. Our range of products has been growing rapidly to around 400 product lines and is shown to hundreds of businesses at the New Zealand Gift Fairs every year.

Our Kiwi JJ products are designed in New Zealand with famous kiwiana elements and landscape features of New Zealand and manufactured to a high quality standard. They have three key characteristics:

- Good value for money
- Variety of choices
- Simple and practical product designs with strong appeal to international tourists

As we understand the difficulty of retail businesses due to deteriorating economic conditions both in New Zealand and overseas, we adopt a high-volume, low-margin pricing strategy to allow our retail partners to either have a higher margin or sell more units, easing cash flow pressure for their business.

If you have a shop and are interested in our products, please contact us. We have a national sales team servicing the entire country. We will get one of our regional sales reps to visit and work with you to find out what products best suit your business.